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As a nation of small-medium enterprises it’s reasonably common for Clients to want to front their own videos. Whether it’s a television commercial or an online video having the business’s owners or staff fronting as the spokespeople brings with it a number of benefits. To mention a couple of obvious ones:- It’s cheaper – the […]
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As ambitious projects go, trying to predict what the future of transport might look like over the next 100-years is right up there in terms of difficulty. But WANTED’s always up for a challenge. So when the Motor Trade Association wanted to celebrate it’s 100 years of service to the NZ motoring industry I was […]
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As scary as it might sound to some, there’s still a lot of folk out there who appreciate cars for the noises they make, and for how fast they can go round corners. One such group of is the thousands of fans who turn up at Rod and Shelly Millen’s farm in Hahei each Waiting […]
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It’s understandable that the owner and principal of an organisation believes they understand it best. And when that company has grown into an incredibly successful international business it’s even more likely that the founder will consider it an endorsement of their vision and ingenuity. But are they always the best person to communicate the values […]
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It’s one of the toughest environments to work in. No, not drilling for oil in the North Sea – ‘the digital space’. Sliding onto someone else’s laptop or phone screen when they didn’t really ask you to is a tricky first date in the (hopefully) long term relationship an advertiser want to form with a […]
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When Radius Care asked me to make a series of videos to promote their business of aged care properties I was initially a little fearful – not that I felt I couldn’t produce nice materials – it’s that I didn’t want to follow the norm of overly produced videos featuring healthy and happy barely-senior citizens […]
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Getting to see the inner workings of a premium race team is a rare privilege. But that’s exactly what a new motorsport series recently underway will do. WANTED has been commissioned by premium automotive tool organisation, The Tool Company, to produce a series of videos titled Pit Lane. Using multiple camera units and race footage […]
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Filming busy commercial environments where the talent are staff who often don’t really want to be on camera can be a challenging process. How do you make the people look comfortable and, therefore, give the business a vibe that they’ll be proud of?? Well, for a recent assignment for Carters WANTED chose to use some […]
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It’s often said that you should never work with kids or animals in TV. But what if the ‘kids’ concerned are connected to the Client?? Well, you’ve just got to knuckle under and handle the process with kid gloves (bad pun – sorry.) Auckland advertising agency, The Business, commissioned WANTED to produce two videos for […]
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In another instalment of the very popular Stars and their cars series, produced for NZME.’s motoring title, Driven, WANTED filmed top Auckland radio DJ’s, Jase and PJ from 91ZM, and PJ’s much fatigued car. With only short amount of time available to film this dynamic duo it was a case of quickly getting to learn […]
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