As ambitious projects go, trying to predict what the future of transport might look like over the next 100-years is right up there in terms of difficulty. But WANTED’s always up for a challenge. So when the Motor Trade Association wanted to celebrate it’s 100 years of service to the NZ motoring industry I was keen to help out.
With a large audience of invited guests set to attend the opening function the MTA wanted a “show-stopping” video to launch with. 3D animation mixed with some live-action driving and servicing video seemed the best way to proceed so, with the help of animation company The Rig, I produced this 90-second ‘Opener’ video. It was very well received and even gained applause from the 700 show guests.
Additionally, the brief called for large banners hanging in the TSB Arena venue on Wellington’s wharves to be fed video loops that suggested mobility in the future. I deliberately stayed away from offering up any imagery too literal around what future vehicles could look like and instead produced content that was suggestive of travel and movement. The challenge was each of these banners were 8-metres high by 2.3-metres wide so not a conventional video aspect ratio. Judge for yourself how this came out looking in these photos from the event…
A very successful project and one that I was delighted to contribute to.